LIOU&LANS, a designer women’s fashion brand originating from Shanghai , has garnered widespread admiration among women in Shanghai. The brand’s name, “LIOU,” is phonetically transliterated from Chinese as “了,” symbolizing simplicity; while “LANS,” phonetically transliterated from Chinese as “岚,” signifies nature.

The brand name excellently encapsulates the commitment to minimalist, comfortable, and natural products and design philosophy. LIOU&LANS focuses on clothing details and materials, enabling wearers to experience both comfort and the confidence and joy that fashion brings. LIOU&LANS’s mission is to enhance the beauty and self-confidence of every woman.