Introducing Seafolly's #LiveTheBeach Campaign

We are excited to announce the release of our latest campaign #LiveTheBeach featuring iconic Australian beauty Lara Worthington.

With the essence of stunning Australian beaches at its heart, the campaign celebrates our unique culture and heritage anchored in optimism and natural beauty. Lara Worthington lives the beach, no matter where in the world she finds herself. Her spirit is authentic and unwavering, a true ambassador of the Australian beach lifestyle and the unique culture that surrounds it. She embodies the latest collection and the Seafolly brand; spirited and quintessentially Australian.

This season Seafolly fuses themes from distant global destinations with the Australian beach lifestyle that is synonymous with Seafolly, while introducing more innovations in their sustainability journey. The collection was designed here in Sydney, inspired by retro prints, flora & fauna and sporty minimalism displayed in bold new shapes and cutting-edge materials.

The Australian beach is more than a place. It is a unique culture and community. It is the way we live. Our home. Seafolly has been inspiring Summer and the Australian beach lifestyle since 1975. #LiveTheBeach #AlwaysSeafolly

It's time to meet the NEW Cleo collection, developed with originality and uniqueness. Our 70’s inspired chevron jacquard fabric was crafted in collaboration with an innovative French fabric mill whose fabrics dates back to 1904, this swim is designed to make a stylish statement with a collection that is as unique as you. Evoke a feeling of 70's glamour, a range that offers the right balance of glam yet subtle sophistication with just the right coverage, fit and support. Lara glows in our Cleo One Shoulder Top with asymmetric neckline, paired with our Cleo Hipster in the cool new Indigo Blue colourway. Elevate your swim style with the Chilli colourway's Cleo Cut Out Bandeau One Piece in the must have chevron print. Fashion and function are covered with super supportive gripper tape and an optional strap.

Discover the new Seafolly Cleo collection at Seafolly Wisma Atria (#02-16/17)!



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